|Robert Cialdini is considered the father of persuasion. Scott Adams, the creator of the Dilbert comic strip likes to call him the Godzilla of persuasion.
Cialdini has written best-selling books on persuasion. From his books, I've created the acronym ASSCURL to make these rules easier to remember. This comes from his books:
Below are the definitions. My book will discuss each of these topics in more detail. I highly recommend reading Cialdini's books for additional information.